By steve, June 30, 2020
Firstly, it is very helpful to understand the differences between branding, marketing, and advertising. Whether a product is sold online or in brick and mortar stores, all 3 are important, but branding comes first, and is crucial to succe… Read More
By steve, June 9, 2020
When it comes to packaging your product, your carton or box is often only half the structure. Frequently, the supporting structure inside your carton is the last considerations given to packaging, but it is just as important as the box itse… Read More
By steve, June 4, 2020
Traditional Clam Shell Steel Rule Die Cutting Machine
Steel Rule Die Cutting
Traditionally, die cutting is done by making a steel rule die. The dies are created from your dieline CAD file and include all cuts, scores, perfs, nicks, glue ass… Read More
By steve, June 3, 2020
Point of Purchase Displays
When it comes to packaging performance, display cartons kill the proverbial “two birds, with one stone”. They start their life as a protective shipping box, then transition to an effective point-of-purchase d… Read More
By steve, May 24, 2020
selective focus of happy african american influencer in braces holding colorful box and showing thumb up near digital camera
Influencer boxes, or influencer kits, have become a very popular form of marketing. The is goal to have a someone… Read More
By steve, May 15, 2020
We are often asked “Where the price breaks in package printing?”
Where are the Price Breaks?!?!
We hear this question all the time. Customers want to know where a price break is, so they can order the most economical quantity. With advances i… Read More
By steve, April 30, 2020
White Label Armory Booth at SHOT Show 2020
How important are finished products in your booth?
Deciding to exhibit at a trade show requires careful planning, and generating return on your investment is essential in making this decision. We… Read More
By steve, April 24, 2020
Is your package technically a box or a carton? There are two main distinctions for box manufacturers that set boxes and cartons apart. While they are both technically boxes, a folding carton is usually a box made from solid board, like SBS (S… Read More
By Cris Lauer Aranda, March 31, 2016
“Create It Packaging demonstrates staying power” published in Packaging Strategies Online Edition January 19, 2016
Since 1997, Create It Packaging has consistently been entrusted by Veridian’s leadership teams with pa… Read More
By Cris Lauer Aranda, March 15, 2016
Our expertise in packaging dog treats continues to grow. Dog treat bag examples found on our website include Jazzy’s Natural Delights, Nancy Anne’s Pampered Pets, and Harry Barker Dog Treats.
From specialty treats, to more affordable op… Read More
By createit, January 6, 2016
Shelf display is one of the primary motivators of the packaging industry. However, the packaging process doesn’t always end with retail displays. Many companies we serve sell directly to online shoppers which dramatically increases… Read More
By Cris Lauer Aranda, October 22, 2015
Flexible packaging continues to remain one of the fastest growing sectors in packaging today. It’s economical, comes in virtually all shapes and sizes, extends shelf life of food/beverage products and is very customizable.
According… Read More
By Cris Lauer Aranda, September 24, 2015
Choosing packaging is the final step before your product reaches the aisle, so production samples and mockups are the last chance to add anything that may impact a customer’s shopping decision. Make sure that your wording, or copywriting… Read More
By Cris Lauer Aranda, August 28, 2015
You have a great product that serves your customers’ needs. How do you get your customers to choose your product off the shelf instead of your competitor’s? The answer is packaging.
Branding and product description are important to custom… Read More
By Cris Lauer Aranda, August 1, 2015
In today’s world, a key product characteristic that catches the eyes of consumers is sustainability. Words like “natural” and phrases like “BPA-free” or “eco friendly” stand out and give a sense of security to consumers. However, this is… Read More