By Cris Lauer Aranda, June 6, 2014
2014 marks the 75th Anniversary of Batman. Glance at 75 years worth of iconic Batman suits here, and imagine the bat suit as retail product packaging for the Batman brand of DC Comics. Remember everything about the caped crusader, from the b… Read More
By Cris Lauer Aranda, April 2, 2014
Impressive Packaging that Boosts Impressions
We recently made impressive additions to our package design client portfolio, and we’re growing every day. Of course, as every busy structural designer knows, it’s an ongoing effort to upda… Read More
By Cris Lauer Aranda, March 17, 2014
There is a lot of competition in the retail product packaging industry. Startups emerge all the time in our industry, and package design professionals are always interconnected. Just look at how Create It Packaging began in Arlington Hei… Read More
By Cris Lauer Aranda, March 3, 2014
Close your eyes and imagine springtime: green grass, birds chirping. Before we know it, the Midwest and the snow belt will thaw, and the surrounding lawns and parks will return to their lush colors and smells. Those familiar with home lawn c… Read More
By Cris Lauer Aranda, February 14, 2014
A new business incubator was recently introduced to the Chicago suburb of Evanston, where Create It Packaging’s own Maggie Lawson gave a crash course on food packaging on February 10, 2014.
Here are some of the tips she gave to a group… Read More
By Cris Lauer Aranda, January 17, 2014
We began in 1996 as a startup company in Arlington Heights, IL, and, as with many startups, Create It Packaging was founded with G.U.T.S.
G: Genuine Fascination
For our craft and the relationship between branded packaging and consumers.… Read More
By Cris Lauer Aranda, January 17, 2014
Many of us recall the Tylenol scare of 1982. What followed were sweeping reforms to over-the-counter pill packaging and blister pack manufacturing.
Below are a only a few items in a laundry list of variables accounted for during the many ev… Read More
By Cris Lauer Aranda, January 17, 2014
Startup brands have a lot to consider when taking a product to market. For many startups, areas of primary focus are inextricably linked to package design:
Marketing strategy
Production costs
Distribution
By acting as trusted advisors,… Read More