By Cris Lauer Aranda, August 11, 2014
I joined Create It Packaging as marketing consultant one year ago to help attract additional online and print exposure to its package design team in Arlington Heights, IL. My approach is to help growing businesses, such as Create It Packag… Read More
By Cris Lauer Aranda, May 5, 2014
No One Is An island
Young professionals are told repeatedly that networking and skill are the keys to career advancement. Such is the story of Create It Packaging:
Decades ago, our CEO Brian Lewis caught his break in the package design indus… Read More
By Cris Lauer Aranda, April 19, 2014
The Perfect Package
Social mingling while eating is a universal tradition, regardless of the occasion. The tailgating sports fan is, however, one of the most iconic examples of the everyman’s quest for convenient dining in a social setti… Read More
By Cris Lauer Aranda, March 3, 2014
Close your eyes and imagine springtime: green grass, birds chirping. Before we know it, the Midwest and the snow belt will thaw, and the surrounding lawns and parks will return to their lush colors and smells. Those familiar with home lawn c… Read More
By Cris Lauer Aranda, February 14, 2014
A new business incubator was recently introduced to the Chicago suburb of Evanston, where Create It Packaging’s own Maggie Lawson gave a crash course on food packaging on February 10, 2014.
Here are some of the tips she gave to a group… Read More
By Cris Lauer Aranda, January 17, 2014
Startup brands have a lot to consider when taking a product to market. For many startups, areas of primary focus are inextricably linked to package design:
Marketing strategy
Production costs
Distribution
By acting as trusted advisors,… Read More