Create It Packaging
5 Great Display Packaging Designs
When it comes to packaging performance, display cartons kill the proverbial “two birds, with one stone”. They start their life as a protective shipping box, then transition to an effective point-of-purchase display on a store shelf.
Tear Off Top Display Cartons
One of the simplest, yet most cost-effective display cartons, these boxes a simple box design, with a perforation for removing the top portion by the retailer. Once this carton arrives in the store aisle, it quickly transforms to a POP display.
Advantages:
Extremely cost effective, this type of display is usually just marginally more expensive than a standard shipping box. No wasted space inside. Products are shipped tightly, with no need for packing materials. Takes up minimal amount of shelf space, which retails love.
Disadvantages:
Not a lot of surface area for branding. With much of the carton being torn away, this style relies on the product packaging itself, to get your message across.
Tear Off Top with Push Back Header
This style display carton has more real estate for branding. The header easily pushes back once the box is open for display.
Advantages:
Perfect for counter top display, or shelves where height allows. Maximized graphic appeal. Header branding delivers your message. Fairly low cost to produce.
Disadvantages:
Store shelves may not have room for the header, and/or retailers may not wish to use the header.
Stadium Tray
This style, as the name implies, has stepped levels for products to sit on.
Advantages:
The tiered design allows you to see each row elevated slightly about the row in front. Perfect for products that come in multiple colors, or flavors.
Disadvantages:
Higher cost, due to added insert and wasted interior space. Some type of packaging material is generally required to hold contents in place during shipping.
Gravity Feed
By adding a pull out hopper, your box now becomes a gravity fed display. Perfect for odd shaped products that are considered grab-and-go. This style conveys the sense of a quick purchase to throw in your cart. Stackable products can gravity feed out of a slot at the bottom for individual removal.
Advantages:
Displays are easy for retailer to set up. Products pack tightly inside, with no need for additional packaging materials. Entire box surface can be utilized for branding. Great appeal for a quick purchase.
Disadvantages:
This style only works for products that will feed well, without being difficult to remove. Some additional cost due to hopper door design. Unpurchased products that are removed from hopper, may be difficult to re-load.
Custom POP Display
Whether floor, counter, or shelf display, custom designs have the most creative and eye-catching appeal. The sky is the limit for die cut shapes and features. The use of feel-me windows, Test buttons, and other unique features are limitless.
Advantages:
Ultimately customizable. Easily grabs customers attention. Branding is front and center for this type of display.
Disadvantages:
High cost to produce. Requires retailer approval for allotted space. Retailers may assemble display incorrectly if it has difficult construction. Generally requires a separate shipper box, for safe shipping.