Create It Packaging
Go Nuts for Flexible Packaging
5 ways flexible packaging prototypes will elevate your product
At Create It Packaging, we are constantly looking for ways to enhance the client experience. Flexible packaging is experiencing rapid growth and leading trade publication Interpack predicts this offering will reach $70.15B this year. Here are 5 reasons why flexible packaging is more popular than ever for all types of brands.
1. Customization
Our flexible packaging prototypes are tailored specifically for your product type and size. There is an wide range of design options. We can even enhance product appearances by applying different finishes with digital printing technology.
2. Quality
Flexible packaging especially benefits food products, as a variety of safe and contaminant free materials are available. Materials are also reusable, including resealable and zip lock bags.
An example of a resealable bag is our Fisher Nuts flexible packaging design.
3. Durability
Flexible packaging products are less likely to be damaged when mishandled in transit and experience fewer product returns, according to retailers. We work closely with manufacturing partners to create packaging prototypes for manufacturing, ensuring strength and barrier characteristics.
4. Space-Efficient
As seen in the Fisher Nuts example, the bottom of a flexible package expands when an item is placed inside. Therefore, more product volume can fit into the package. This feature provides retailers the option to stand the product on a shelf, in addition to hanging it from a peg display. With flexible packaging, products also consume less shelf space, which translates into higher return on investment for retailers and distributors.
5. Eco-friendly
Flexible packaging is proven to be more eco-friendly because it produces a lower percentage of landfill waste and, in some cases, it requires 85% less energy to produce than rigid packaging. Moreover, the space efficiency of flexible packaging improves the efficiency of transportation by freeing-up the storage capacity of trailers and warehouses, which translates to lower shipping costs.