Create It Packaging
How Branded Shipping Boxes Help Your Brand
Shelf display is one of the primary motivators of the packaging industry. However, the packaging process doesn’t always end with retail displays. Many companies we serve sell directly to online shoppers which dramatically increases the need for branded shipping boxes.
Shipping products to their destinations in a timely manner is priority, but why not add some memorable branding where possible?
“52 percent of consumers agreed that they would likely make repeat purchases from a retailer that delivers orders in premium packaging.”
In 2013, Dotcom Distribution published the results of their eCommerce Packaging Survey, and they were quite surprising. The survey revealed that 52 percent of consumers agreed that they would likely make repeat purchases from a retailer that delivers orders in premium packaging. Many of the younger consumers (4 in 10) that participated in the survey said they would be likely to share a product image via social media, if the shipper displayed uniquely branded packaging.
Customize The Shipping Experience
Here are a few ways to customize the customer shipping experience to help your brand stand out from the competition and, still, achieve delivery goals.
- Box. Opening a box from an unknown sender always borders on excitement and confusion. By customizing the shipper to your brand, customers receive added satisfaction before opening the shipment.
- Filler. It’s important to show customers that their order arrives in its best condition. There are ways to protect your product throughout the shipping process, while adding branding style. Instead of choosing generic shipping peanuts, consider packing shippers with colored crinkle paper or wood excelsior.
- Tissue paper. In addition to serving as a unique filler, tissue paper is a great way to show extra love to your customers. Choose colored tissue paper, or a basic tone, adding your brand name and logo. Just as in gift wrapping, tissue paper creates added anticipation when opening your package, but it also sends a message of careful packaging to the recipient.
- Sticker. Stickers are an excellent way for brands to add a signature touch to the shipping experience, while being budget-savvy.
There is no such thing as showing customers too much love. If branded shipping is done right, it will help increase customer retention, as well as referrals brought about by social media sharing from excited recipients. Branded packaging is another way to remind customers why they chose your brand. Get a free quote for branded shipping boxes.