Create It Packaging
Packaging for Millennials
When we create prototypes at Create It Packaging, we consider the lifestyles of our customers. According to a Nielsen study, many millennials already live in the city or plan on moving there. Due to this urban trend, Create It Packaging and its clients must cater to city dwellers’ needs and lifestyles.
Below are some packaging design insights that are convenient and reliable for those on the go and who live in a busy environment.
Durability.
Product packaging needs to withstand the challenges of public transportation and not just the car ride from the store. Today’s urban millennials rarely drive, so retail packaging must be made of strong material.
Smaller Size.
Millennials buy smaller quantities, rather than in bulk as their parents did, due to their proximity to shops, restaurants, and offices. For example, they frequently purchase enough food to last 1-2 days and rarely stock their refrigerators for longer periods. Consider packaging prototype examples that offer more than one shape or size, in order to cater to the increasing buying power of millennials.
These folding carton packaging prototypes require minimal space and this Nest earbud case can be easily transported in a purse, let alone a backpack.
Lightweight.
Consider adding handles to your packaging, or exposing product handles through packaging windows for easy access. As a decreasing number of millennials own cars, these commuters will often have multiple bags to carry, so it is important for packaging to be compact and easy to transport.
This corrugated packaging prototype is perfect for easy travel, providing exposed backpack straps while the backpack is still secure in the packaging. Below is the StuftPak.
Compact and Easy Storage.
It is important to also consider that city dwellers usually live in homes and apartments with less storage, so excessive packaging could cause unwanted clutter.