Create It Packaging
Plastic Packaging for Personal Care Products
In today’s world, a key product characteristic that catches the eyes of consumers is sustainability. Words like “natural” and phrases like “BPA-free” or “eco friendly” stand out and give a sense of security to consumers. However, this is not the case throughout much of the personal care market. According to the “Personal Care Market Assessment” done by PMMI, plastic packaging continues to lead with 61% market share.
Various qualities explain why plastic packaging remains at the top. Plastic and flexible packaging are extremely portable, lightweight, easy to use, and highly durable. Personal care products also often exist in liquid form, so a plastic container helps prevent leakage and pre-shrunken flexible packaging provides convenient options that help bottles be distinctive on the shelf. Manufacturing such products in plastic and flexible packaging is often more affordable than other materials, which requires packaging designers to be highly knowledgeable regarding manufacturing processes.
Not only is plastic currently holding 61% of the market share, according to the same assessment, but growth is expected to surge 12% by 2019.
We specialize in the personal care industry, a key component of markets worldwide. In the U.S. alone, $4 to $5.1 billion is spent annually on beauty and grooming products which represents one-sixth of the worldwide total and thrives during both in times of U.S. economic prosperity and recession. Readers can expect that, while packaging trends continue to progress, plastic will remain a consumer preference for personal care products.