Create It Packaging
The Power and reach of Social Media Influencers
Influencer boxes, or influencer kits, have become a very popular form of marketing. The is goal to have a someone with a large following, share the free kit you send them, to their viewers. Merely sending influencers your product, pales in comparison to sending a custom packaged kit of products, promotional materials, and branded swag. The idea is to WOW the recipient into posting positive content about your products as they open and examine the contents. Influencers typically post videos, cross platform, on YouTube, Instagram, Facebook, and other social media sites, maximizing their social reach.
Influencers are social media personalities who have a history of posting about a particular topic that they are passionate about. When their base of followers gets high enough, companies seek them out to talk about their products. Some influencers will allow ads, and links, on their pages, others will not. Followers tend to think of influencers as truthful and unbiased in their product reviews. This makes them highly sought out for companies who want to reach potential customers via a trusted source. It’s not unusual for a popular influencer to have 20,000 or more followers. Their power to influence can be huge!
There are no guarantees that an influencer will give you a good review, but if your product or service is good, and you brand your kit effectively, chances are that they will be impressed. Influencers are constantly looking for exciting new things to post about. Without frequent posts, and motivating content, they risk losing followers. Sending the right influencer, the properly crafted kit, is an almost sure way to get good free PR. And, as the saying goes “There is no such thing as bad publicity”.
Currently approximately 45% of the world’s population uses social media. There are influencers for almost any topic you can imagine. There are influencers who talk about broad topics, like cocktails, and influencers who talk about specific products, like Yugioh trading cards. Just type your keywords into YouTube’s search field, and you’ll find a number of popular search results.
An example of an effective influencer kit, is this brightly colored box for the Sunnyside dispensary that went out to approximately 30 cannabis influencers on December 20, 2019. The date was timed to reach influencer just before recreational marijuana, became legal in Illinois on January 1st, 2020. There are 6, dated, tear-away tabs which reveal a journey of promotions leading up to the legalization date. The hope was that influencers would create a new post for each anticipated tab reveal, creating new excitement with each day that the legalization date drew nearer.
Sunnyside is the first national retail brand of Cresco Labs, whose mission is to normalize, professionalize and revolutionize cannabis. Cresco Labs is a national cannabis company operating in a dozen states and counting, with a focus on giving people access to consistent high-quality cannabis that can help improve their everyday lives. The company saw very positive results from this kit. Popular cannabis influencers posted multiple times, with pictures and videos of the boxes being opened, and their contents being contents examined. Need help creating your own influencer kit. Create It Packaging is just the resource for getting started. Give us a call today!