Create It Packaging
The Right Packaging for Startups
Product packaging is one of key ingredients for successful marketing. Designing the right packaging lets your branded product stand out to retail and wholesale purchasers. Faced with many challenges, such as lack of creative and financial resources, startups need to be especially aware to ensure a completely efficient packaging experience.
Whether yours is a new product or an entirely new business, here are some tips to successfully package your product:
Study your industry. Let’s examine the competitor’s packaging for an idea of how the typical industry packaging looks. There are usually common structural and graphic design elements reflected in each industry’s packaging style that we can identify in the early stages of structural design and white samples. We can learn from the pros and cons of each competitor’s packaging example.
Determine who will purchase your product. The way we package a product depends heavily on the purchaser’s habits. One of the most effective ways to understand a purchaser is to identify where you will sell your product. Whether your product will be sold in high-end department stores, discount stores, or distributor warehouses, we must create packaging mockups that meet the expectations of each purchaser, or shopper.
Know how you want people to perceive the product. Before designing packaging, describe how you want your consumers to view and interact with the product. Your brand and product have a story, values, and messages. Do you want these displayed on the packaging? Perhaps your brand wants to inspire creativity in the purchaser. Packaging mockups may require a colorful, exciting design. If the brand focus is sustainability, however, the structural and graphic design of the packaging may be spartan. In any case, successful packaging design directly influences purchasing habits, so it’s important to get it right.
Give your designer examples. Whatever idea comes to mind when you imagine new product packaging, share it with your structural and graphic designers. Most companies have conceptualized how their packaging should look, or have at least identified a few design elements they want to include, such as logos and images. If your packaging vision is not easy to explain, don’t hesitate to bring us photos or drawings to get your points across. Submit your artwork today.