Marketing for Package Design: A Year In Review

By Cris Lauer Aranda on August 11, 2014. Follow him on Google + and Twitter

I joined Create It Packaging as marketing consultant one year ago to help attract additional online and print exposure to its package design team in Arlington Heights, IL. My approach is to help growing businesses, such as Create It Packaging, convey their messaging to stakeholders, including clients and news media representatives.

When I met the group at Create It Packaging, I quickly noticed everyone’s intense focus. Each person is highly skilled at her position and has little time for anything else in the office. As a marketing communicator, this forced me to deeply explore the company’s relationships to relay exactly what sets Create It Packaging apart from the competition. After all, if there is one thing I quickly learned, it’s that there is an endless supply of competition in retail package design.

After several meetings with Create It Packaging, I sensed a pattern in the anecdotes I received from its structural designers, graphic designers, and customer service representatives: relationships define Create It Packaging’s success. Beyond timeliness and quality, Create It Packaging excels because it takes the time to understand exactly what clients need. From function and artwork, to budget and scale, Create It cares for every detail in the scope of work, so the client experience is equally as satisfying for brands of every size. Watch KC’s story in our Service Portfolio for an example of such dedication.

As a result, the messages encountered on our Homepage display ways in which the staff at Create It Packaging listens to clients from brands of all sizes. With all of its energy invested in serving others, it’s no wonder Create It Packaging asked me tell its story. Relationship-building is an intangible specialty which may not be easily articulated in an invoice, but is worth its weight in gold.

Welcome to Create It Packaging, your home for packaging design. Share your packaging partnership story with Create It Packaging. Comment below, or send a note through our Contact Form.