Crafty Packaging for American Brands

By Cris Lauer Aranda on May 19, 2014. Follow him on Google + and Twitter

More and more Create It clients are interested in printing directly onto craft materials. The Budweiser team, for example, handed us a pre-existing litho-label package design for a six-pack and asked for our opinion.  These were our recommendations for the legendary American brand:

• Print directly onto craft board to provide a natural, vintage appearance.
• Provide classic texture and durability that heighten the consumer’s sense of touch.
• Create a tangible connection to the brand, almost as if purchasing from the brewery.

During a time when craft breweries are nearly ubiquitous, our packaging prototype helped reintroduce Budweiser consumers to a timeless brand. Since then, we have partnered on other projects across industries, such as healthcare brand Medline, to deliver the the same craft packaging experience for their consumers.