Tag Archives: new products

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  Top This! HopperTopper: Packaging for Product Development

  By Cris Lauer Aranda, March 3, 2014 Close your eyes and imagine springtime: green grass, birds chirping. Before we know it, the Midwest and the snow belt will thaw, and the surrounding lawns and parks will return to their lush colors and smells. Those familiar with home lawn c… Read More
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  Packaging A Vision: Series Introduction

  By Cris Lauer Aranda, January 17, 2014 Startup brands have a lot to consider when taking a product to market. For many startups, areas of primary focus are inextricably linked to package design: Marketing strategy Production costs Distribution By acting as trusted advisors,… Read More