By steve, June 30, 2020
Firstly, it is very helpful to understand the differences between branding, marketing, and advertising. Whether a product is sold online or in brick and mortar stores, all 3 are important, but branding comes first, and is crucial to succe… Read More
By createit, January 6, 2016
Shelf display is one of the primary motivators of the packaging industry. However, the packaging process doesn’t always end with retail displays. Many companies we serve sell directly to online shoppers which dramatically increases… Read More
By Cris Lauer Aranda, July 9, 2015
Product packaging is one of key ingredients for successful marketing. Designing the right packaging lets your branded product stand out to retail and wholesale purchasers. Faced with many challenges, such as lack of creative and financ… Read More
By Cris Lauer Aranda, July 21, 2014
In April of 2014, readers learned that Create It is a trusted packaging partner to a smorgasbord of companies that varies both by industry and by size. One might ask how we meet the changing needs of our clients. One strength is that we remain l… Read More
By Cris Lauer Aranda, July 7, 2014
Without trusted and talented packaging designers at the controls, a packaging printer is no more than an expensive investment. When he founded Create It Packaging 18 years ago, CEO Brian Lewis made a point of understanding the latest tech… Read More
By Cris Lauer Aranda, March 3, 2014
Close your eyes and imagine springtime: green grass, birds chirping. Before we know it, the Midwest and the snow belt will thaw, and the surrounding lawns and parks will return to their lush colors and smells. Those familiar with home lawn c… Read More
By Cris Lauer Aranda, January 17, 2014
Startup brands have a lot to consider when taking a product to market. For many startups, areas of primary focus are inextricably linked to package design:
Marketing strategy
Production costs
Distribution
By acting as trusted advisors,… Read More