By Cris Lauer Aranda, September 24, 2015
Choosing packaging is the final step before your product reaches the aisle, so production samples and mockups are the last chance to add anything that may impact a customer’s shopping decision. Make sure that your wording, or copywriting… Read More
By Cris Lauer Aranda, July 9, 2015
Product packaging is one of key ingredients for successful marketing. Designing the right packaging lets your branded product stand out to retail and wholesale purchasers. Faced with many challenges, such as lack of creative and financ… Read More
By Cris Lauer Aranda, May 19, 2014
More and more Create It clients are interested in printing directly onto craft materials. The Budweiser team, for example, handed us a pre-existing litho-label package design for a six-pack and asked for our opinion. These were our re… Read More
By Cris Lauer Aranda, March 3, 2014
Close your eyes and imagine springtime: green grass, birds chirping. Before we know it, the Midwest and the snow belt will thaw, and the surrounding lawns and parks will return to their lush colors and smells. Those familiar with home lawn c… Read More