By Cris Lauer Aranda, July 9, 2015
Product packaging is one of key ingredients for successful marketing. Designing the right packaging lets your branded product stand out to retail and wholesale purchasers. Faced with many challenges, such as lack of creative and financ… Read More
By Cris Lauer Aranda, March 17, 2014
There is a lot of competition in the retail product packaging industry. Startups emerge all the time in our industry, and package design professionals are always interconnected. Just look at how Create It Packaging began in Arlington Hei… Read More
By Cris Lauer Aranda, March 3, 2014
Close your eyes and imagine springtime: green grass, birds chirping. Before we know it, the Midwest and the snow belt will thaw, and the surrounding lawns and parks will return to their lush colors and smells. Those familiar with home lawn c… Read More
By Cris Lauer Aranda, February 14, 2014
A new business incubator was recently introduced to the Chicago suburb of Evanston, where Create It Packaging’s own Maggie Lawson gave a crash course on food packaging on February 10, 2014.
Here are some of the tips she gave to a group… Read More
By Cris Lauer Aranda, January 17, 2014
Startup brands have a lot to consider when taking a product to market. For many startups, areas of primary focus are inextricably linked to package design:
Marketing strategy
Production costs
Distribution
By acting as trusted advisors,… Read More