Packaging a Vision Part 2: Sports and Eating

By Cris Lauer Aranda. Follow him on Google + and Twitter

The Perfect Package
Social mingling while eating is a universal tradition, regardless of the occasion. The tailgating sports fan is, however, one of the most iconic examples of the everyman’s quest for convenient dining in a social setting.  ProAm1 Sports, based in Homewood, Illinois, recently developed a product that marks the height of convenience for hungry sports fans. The Super Tailgate Plate frees sports fans from the need to juggle a drink in one hand and a plate in the other.

With summer sports seasons on the horizon, and winter weather fans itching to warm-up their barbecue grills, the Super Tailgate Plate came to us in search of a rapid packaging solution. We were asked to help entice merchants and consumers, alike by:

• Eye-catching packaging to attract shoppers
• Durable structural design for transport
• Space efficiency that provides merchants the ability to stock more product on their shelves and consumers the ability to purchase different quantities

Our readers were introduced to the Super Tailgate Plate in our first Packaging a Vision post, when we shared about its unveiling at January’s Sports Licensing & Tailgate Show.

Understanding Branded Packaging
Pictured below is our representative Steve Z., acting as brand ambassador for the Super Tailgate Plate. As the trusted branded packaging partner to ProAm1 Sports, we walked its featured product through every step of its introduction to market. We eat, sleep, and breathe client products to fully understand brands.