Posted by Cris Lauer Aranda, March 17, 2014
By Cris Lauer Aranda. Follow him on Google + and Twitter
There is a lot of competition in the retail product packaging industry. Startups emerge all the time in our industry, and package design professionals are always interconnected. Just look at how Create It Packaging began in Arlington Heights, IL.
For those who are driven to compete in the packaging design world, here is an oversimplified How-To, or Do-It-Yourself, on starting your very own packaging business.
How to Make a Package Design Company
Step 1: Recruit at least one talented structural designer.
Step 2: Understand manufacturing processes.
Step 3: Speak techie, or find someone who does.
Step 4: Understand the desires of end-users.
Step 5: Understand various types of clients, as well as their goals.
Step 6: Be creative with production materials.
Step 7: Generate business.
Step 8: Repeat.
One additional, key ingredient to success is professional instinct, which comes both naturally and with experience. With over 20 years of package design experience, we rigorously and methodically refine our professional instinct to set Create It Packaging, apart by:
- Constantly developing new prototypes, or mockups
– Read our CEO’s interview in The Big Picture Magazine - Streamlining processes
- Cultivating client relationships
- Growing our professional network.
Click here to for a quick look at our niche in product package design and manufacturing to see why brands of all sizes partner with Create It for industries.
You might be wondering why we’re giving away our secret sauce, but as the great Coach Tony Dungy once said, “[M]entor leadership is all about serving.” And we, at Create It Packaging, are here to serve in more ways than one.
