Firstly, it is very helpful to understand the differences between branding, marketing, and advertising. Whether a product is sold online or in brick and mortar stores, all 3 are important, but branding comes first, and is crucial to success. Branding is how your product is perceived to it’s audience, marketing is how you deliver your […]
When it comes to packaging your product, your carton or box is often only half the structure. Frequently, the supporting structure inside your carton is the last considerations given to packaging, but it is just as important as the box itself. If you are using a stock box, a custom printed stock box, or a […]
Steel Rule Die Cutting Traditionally, die cutting is done by making a steel rule die. The dies are created from your dieline CAD file and include all cuts, scores, perfs, nicks, glue assists, and cut-outs. These dies can be costly to make, but once made, they can be used multiple times for future print runs. […]
When it comes to packaging performance, display cartons kill the proverbial “two birds, with one stone”. They start their life as a protective shipping box, then transition to an effective point-of-purchase display on a store shelf. Tear Off Top Display Cartons One of the simplest, yet most cost-effective display cartons, these boxes a simple box […]
Is your package technically a box or a carton? There are two main distinctions for box manufacturers that set boxes and cartons apart. While they are both technically boxes, a folding carton is usually a box made from solid board, like SBS (Solid Bleached Sulfate). This board is a solid board, as compared to corrugated …
Packaging Strategies publishes a web article about Create It Packaging featuring its long history of packaging design development for customer Veridian Healthcare.
Our expertise in dog treat packaging continues to grow. When identifying a qualified packaging designer for dog treat bags, consider the following.
Click here to learn about 5 trends of human behavior identified as important to food and beverage packaging.
When branded shipping boxes are done right, they increase customer retention, as well as new sales inspired by social media sharing. Click to read more.
Marketers frequently overlook a demographic that possesses growing purchasing power: senior citizens. Click to learn about packaging for seniors.
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