Why Good Branding is SOOOOOOO Important!

2026-09-02T13:31:33+00:00June 30, 2020|

Firstly, it is very helpful to understand the differences between branding, marketing, and advertising. Whether a product is sold online or in brick and mortar stores, all 3 are important, but branding comes first, and is crucial to success. Branding is how your product is perceived to it’s audience, marketing is how you deliver your […]

Packaging for Licensed Branding

2026-09-02T13:31:41+00:00January 10, 2015|

Imagine all the sports-related products encountered on a daily basis, from baseball caps to coffee mugs. The average consumer does not realize that these products are not created by each professional sports league, itself. Rather, outside companies pay a premium to associate their products with highly-solicited sports leagues. This level of name recognition can act […]

Go to Top