Firstly, it is very helpful to understand the differences between branding, marketing, and advertising. Whether a product is sold online or in brick and mortar stores, all 3 are important, but branding comes first, and is crucial to success. Branding is how your product is perceived to it’s audience, marketing is how you deliver your […]
When it comes to packaging your product, your carton or box is often only half the structure. Frequently, the supporting structure inside your carton is the last considerations given to packaging, but it is just as important as the box itself. If you are using a stock box, a custom printed stock box, or a […]
When it comes to packaging performance, display cartons kill the proverbial “two birds, with one stone”. They start their life as a protective shipping box, then transition to an effective point-of-purchase display on a store shelf. Tear Off Top Display Cartons One of the simplest, yet most cost-effective display cartons, these boxes a simple box […]
We’ve been busy during the last month, writing about digital printing for packaging prototypes. Read on for the transcript of our article in Packaging Digest Magazine “Stop Paying Too Much for Packaging Prototypes.” The demand for packaging prototypes, or mockups, has grown decisively in less than a decade. Today, digital printers provide the answer for […]
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